There has been a lawsuit filed against Turner Broadcasting System, claiming that Sex and the City star Kim Cattrall's phrase "yogasm" defames Baseball Hall of Famer Yogi Berra.
The suit, filed in Manhattan state Supreme Court, alleges that TBS's ad on buses and in subways caused "severe damage to [Yogi's] reputation. Apparently the ad defines "yogasm" as either:
1. A type of yo-yo trick
2. sex with Yogi Berra
3. what Cattrall's character Samantha has with a guy from yoga class. [this is the correct answer -- big surprise!]
The suit says that the reference to having sex with the Yogster "engenders a moral taint that has damaged his otherwise spotless reputation." The 79-year-old Berra is "a married man and has children and grandchildren. He is a deeply religious man who has maintained and continues to maintain a moral lifestyle and has a spotless reputation for integrity, decency and moral character."
The suit seeks five million on each of two charges -- using Yogi's name without his permission and unjust enrichment by use of his name without permission. So Teddy's people are busted not only for using his name, but for making money off it. A spokeswoman for TBS would only say "we do not comment on litigation." Hmmmmm. I wonder why?
Yogi played for the New York Yankees between 1946 and 1963 and he lives in Montclair, New Jersey. I had his book on how to play catcher when I was a kid. I didn't make it at catcher; I ended up in right field, but not because his instruction was lacking. He's also known for his twisting of the English language -- like "it ain't over till it's over."
Considering that TBS is part of the Time Warner collective -- the closest thing we have to the Borg on Star Trek -- I'm not sure that Yogi is going to get his money. But the story sure got my attention.