You don't think that the sponsors make some money off Super Sunday? This Diet Coke - a regular old 20 oz model - just cost me five bucks! I must be out of my mind. Or thirsty. Maybe it's the pretzels the NFL gave me in the free lunch. Or the chicken sandwich. Who knows. And a program for a friend of mine? $20. Like the Mastercard Commerical: Coca cola, $5. Program $20. Super Bowl Blogging? Priceless. If you work for Coke or the NFL, or Pepsi or Fathead.com or whatever.