Smell like the Man

There is a cologne being marketed by a group called My DNA Fragrance that purports to smell like Barack Obama's DNA. I am not making this up. The product is called POTUS 1600 Obama 08 - POTUS stands for President of the United States - and the selling point for this stuff is that it uses the subject's DNA to make the cologne.

According to their website, POTUS 1600 Obama 08 is a "clean fresh blend of citrus, green leaves and marine notes." The cutline below the name on the website says it is a limited edition, historically commemorative fragrance that highlights Hope for Men and Women.

This fragrance purports to use the buyer's specific DNA to form the basis of the cologne. You swab the inside of your cheek, send the sample in, and they use it to make a fragrance that is uniquely yours - no one else on the planet will smell like that.

My question is - how did they get Barack Obama's DNA? Did some ambitious staffer send it to them? Did they get it off a coffee cup after the California Primary (did I mention this company is in California?) Did they get his used toothbrush or something?

Anyway, it would almost be worth the $39.99 - plus shipping - to smell this stuff. Maybe it would make us all a little more hopeful. Or maybe the lightness we would feel is in our wallets from being ripped off.